Mon, May 26, 2003    Printer-Friendly | Site Map | Home
Programs
THINK, LAUGH, LIVE

The Brand

The Foundation seeks to establish the "Chris Farley" brand by raising initial awareness, and by creating measurable programs that reach a mass audience and deliver effective prevention messages

The brand will initially seek to leverage the memory, work, and reputation of Chris Farley as it develops it's own message of Think. Laugh. Live.

THINK

...be clear about consequences, know you have a choice, and think enough of yourself to have confidence in your own worth.

LAUGH
...use humor as a source of strength and independence

LIVE

...connect with the goodness of life, appreciate the world around you, and make decisions that respect your world and your life.